Case studies of three successful audience and market development projects


BuskinCity is a collaboration with municipalities and business associations in ten different cities spread around the southern part of Sweden, from Stockholm down to Lund. It is a pilot project, to be developed over three years, in which every participating city provides an equipped space for street performing. The goal is to grow with 5-10 new cities per year. BuskinCity invites professional street performers to busk in the cities by giving them an online calendar to book themselves in.

BuskinCity was conceived in 2014 by Thorsten Andreassen, Festival Director of Stockholm Street Festival, and Ulf Andersson, Festival Director of International Street Theatre Festival in Halmstad, both having vast experience of street theatre and performing in public space. They imagine the project as a way to introduce performing arts in city centres, without putting the burden of finance on the city and without motivation from commercial stakeholders – it is the artists themselves that set the terms, with no obligations to funders or venues. The artists will bring their art to the public space, and be very free in their expression.

The Stockholm Region Circus Consultant

In spring 2014 the Stockholm region decided, as a result of Manegen’s consistent lobbying, to employ what is called a ‘Circus Consultant’ with the aim to open the door to the world of circus for young people in the region. This makes it possible for municipalities and schools to book performances subsidised by the region. The Circus Consultant’s mission is to ensure that children and youth in the region will encounter circus arts, to provide performances as well as inspiration and education to schools and other local organisers, and also to educate circus performers in reaching young target groups.

Autopistes: Circus Dissemination

Autopistes was an international cooperation project that aimed to create touring networks for circus performances in the Nordic countries, in southern Europe and in North America. The idea was to get venues and festivals in these areas to collaborate in order to improve the flow of artistic work. The partners organising the project were Subtopia from Sweden, La Grainerie from France, Institut Ramon Llull from Spain, and Tohu from Canada. During 2014-2015, Autopistes organised three types of activities:

- Workshops for venues and festivals with the purpose of sharing knowledge, discussing artistic work, and designing structures for collaborative touring networks.
- Experimental tours with chosen artistic projects to try out methods of collaboration.
- Seminars where experiences and good practices from the projects were gathered and evaluated.

As a result of the project, there today exists two new defined networks of venues and festivals: a North American network of some fifteen partners in USA and Canada, and a Swedish network of some 25 partners. The Swedish network is called CircusNet Sweden and is still in its development phase, with the mission and activities not yet defined.