Maksim Komaro

Artistic Director, Circo Aereo
interviewed 24 August 2016 in Helsinki —

Today Circo Aereo is split between two companies – one in Finland, one in France – and enjoys an international reputation that exceeds its relatively small size. One of the pioneer companies of the Finnish field, Aereo has performed all over the world, from Australia to Hong Kong, and currently is working on a range of collaborations and in-house productions. In the past, Aereo benefited from subsidies that supported them to tour abroad, but, as Maksim drives home, the greatest advantage is always to have a strong show. 'There were shows where even if everything was paid we couldn't sell them...'

Key Ideas
The market for circus
Artists
Venues + Festivals
Selling your work
Catching a break
Artists
The limits of marketing
Artists
Marketing & social media
Changes in the market
Artists
Selling your work