Lotta Vaulo

interviewed 27 August 2016 in Helsinki —

CircusInfo Finland is an information service for professional circus in Finland which, alongside maintaining a library and documentation centre, works to promote Finnish circus on both the national and international stages. In Finland, the international connections are particularly important: the country's small, scattered population make it hard for companies to build viable national tours. As a result, each year there are more performances by Finnish circus companies abroad than there are inside the country.

Key Ideas
Clunker Circus' Trick of the Day

Lotta points out that while many smaller companies struggle to find the time for marketing and building their audience outside performances, there are a few that have excelled. She picks out Clunker Circus as an example of a company that has been very successful in using Instagram to connect with its audiences by posting a 'trick of the day'. On a current analysis, no Instagram in the world is a better source of spade tricks, and the company's determination to master everyday objects appeals to the young audiences they often play to.

Artists
Starting out
Marketing & social media
Marketing for Small Companies
Artists
Starting out
Marketing & social media