Anders Ålander

Senior Producer, Södra Teatern
interviewed 16 May 2016 in Stockholm —

For the last three years Södra Teatern has been operating without public subsidy. A 19th Century theatre that programmes everything from theatre to concerts to club nights to debates, and which consequently really does have an audience that encompasses every demographic, it survives on income from tickets, its restaurant and bars, plus space rental. And in spite of the difficulties of adjusting they've found that losing their funding hasn't much affected activities — and in some cases has positioned them to better realise their ambitions towards their audiences.

Key Ideas
Start selling early

One thing Anders has learned: make tickets available to buy as quickly as possible, even if the artist hasn't delivered an image yet to go on the website, even if it's one line of text and a link to buy tickets. The longer the lead-in the better, and the more likely you are to benefit from a piece of accidental publicity: a musician who'll be at Södra in four months playing on the national radio, for instance.

Venues + Festivals
Selling tickets
Raising ticket prices
Venues + Festivals
Selling tickets
The bomb
Venues + Festivals
Marketing & social media